Assignment 3

Persona Creation

Note

Transition to Individual Work

Having wrapped up your collaborative efforts in Product Research and Persona Research, it’s time for you to embark on your solo journey for the major project. Please initiate a fresh Figma file named “FirstName-LastName-Major Project” and grant edit access to your professors. This dedicated space will be your workspace for the remainder of the term as you undertake your individual work.

Introduction

In this assignment, you will embark on the crucial journey of user persona development, an indispensable step in crafting user-centered peoducts and services. You will be tasked with creating two distinct personas: a primary user persona, representing the typical consumer of the service, and a secondary user persona, embodying the characteristics of the service provider. Leveraging your own background knowledge and conducting persona research, you will construct comprehensive profiles that encompass demographic information, motivations, pain points, goals and behavioral traits. These personas will serve as guiding lights, ensuring your designs resonate with your target audience and paving the way for user-centric design solutions.

Back Story:

You work for an up-and-coming start-up that is focused on creating the best ______ app on the market with a focus for ______ users. Your class has conducted user interviews (and/or field studies/surveys) at ______. The persona research document contains data from users discussing their current ________ solution.

Your Persona must include:

• Name (full name)
• Type of user
• Photo (see below for resources)
• Personal Quote (based on goals and data)
• Demographic Information
• 3 goals
• 3 frustrations (pain points)
• Short, relevant Bio

Submission

Open BS LMS and go to the Activities > Assignments page. Go to Persona Research. On the assignment page in BS LMS, provide a link to your Figma file and click the submit button. Make sure that your professor can access the Figma file with edit rights.